LinkedIn is no longer just a professional networking platform. For companies, it has become one of the most powerful marketing tools to build authority, share updates, and attract talent. But here’s the challenge: your followers aren’t all the same. They come from different industries, seniority levels, and regions.
That’s where targeted posts come in. LinkedIn Page admins can use this feature to ensure their content reaches the most relevant audience instead of broadcasting the same message to everyone. When done right, targeted posts increase engagement, improve brand credibility, and strengthen relationships with the right people.
Why Targeted LinkedIn Posts Matter
Personalized Communication
Different audiences care about different things. A message that excites senior executives may not resonate with entry-level professionals. Targeted posts allow you to tailor content so it feels relevant.
Improved Engagement
Content that speaks directly to a specific audience’s needs is more likely to get clicks, shares, and comments. Targeting filters out noise and ensures your updates land where they matter most.
Better ROI on Efforts
Instead of spreading your resources thin, targeting makes every post count. You’re focusing your energy on the audience that is most likely to act on your message.
Enhanced Brand Positioning
When your content consistently reaches the right audience, you start building authority within that niche. This positions your company as an industry leader.
Who Can Use This Feature?
The super admins and content admins of LinkedIn Pages have access to targeted posts. This ensures that the people managing brand communication can shape messages according to specific strategic goals.
How to Create a Targeted Post on LinkedIn Pages
Here’s a step-by-step guide to using this feature:
Go to Admin View
Access your Page in super or content admin view.
Start a Post
Click Start a post and write your text, upload media, or paste a link to your content.
Choose Target Audience
Click the dropdown next to the page Logo.
Select Targeted Audience.
A settings window will open where you can define your audience.
Set Targeting Criteria
You can narrow down your audience by:
Organization size (e.g., small business, enterprise)
Industry (e.g., finance, healthcare, education)
Job function (e.g., HR, marketing, IT)
Seniority level (entry, mid, senior, C-suite)
Geography (city, country, or region)
Language preference
Review Audience Size
LinkedIn shows an estimated reach based on your criteria. If your target audience looks too small, broaden the filters.
Set Comment Controls (Optional)
Choose whether you want anyone to comment or turn off comments entirely.
Save and Post
Once everything looks good, click Save and then Post.
Best Practices for Targeted Posts
Don’t Over-Narrow: Avoid making your audience so small that your content has minimal visibility.
Use Analytics: Track how different targeted posts perform. This helps refine your strategy.
Test Variations: Try posting the same update but targeted at different groups to see which one resonates more.
Stay Consistent: Regular, relevant posting helps maintain visibility in your chosen audience’s feeds.
Why Social Media Managers Should Pay Attention
LinkedIn regularly updates its features for Pages, and targeted posts are one of the most impactful. As a social media manager or page admin, using these tools ensures your efforts are not wasted on the wrong audience.
By staying up to date and leveraging all LinkedIn Page features, you can:
Grow your page followers strategically
Strengthen your brand authority
Drive higher engagement
Build a community of the right professionals
Creating targeted posts on LinkedIn isn’t just a “nice-to-have” feature. It’s an essential strategy for brands that want to connect meaningfully with their audience. By customizing who sees your content, you ensure every post works harder for your brand’s growth.
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