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LinkedIn Tips

5 LinkedIn Profile Changes That Boost Visibility

2025-07-04, 11:45:30AM Last updated: 2025-07-04, 11:45:31AM

If you are looking for a job in the Gulf, LinkedIn can be your most powerful tool. But simply having a profile is not enough. To be discovered by recruiters and hiring managers, your profile needs to stand out, rank well in search, and clearly show what you offer.

Here are five LinkedIn profile changes you can make right now to boost your visibility and attract more opportunities.

1. Rewrite Your Headline with Keywords

Your headline is one of the first things people see. By default, LinkedIn fills it with your current job title, but you can edit it to include relevant keywords that recruiters might search for.

Instead of “Sales Executive at XYZ Company,” try:

“B2B Sales Executive | UAE Market | CRM & Client Relationship Expert”

This makes it easier for recruiters searching for skills like “B2B,” “UAE sales,” or “CRM” to find you. Use vertical bars or commas to separate keyword phrases. Avoid buzzwords that say little, like “go-getter” or “motivated professional.”

2. Update the About Section with a Clear Summary

Your About section is your personal pitch. It should clearly explain who you are, what you do, and what value you bring. Keep it friendly but professional.

Start with a short opening line that captures attention. Then briefly mention:

  • Your industry experience

  • Key skills or tools you work with

  • Achievements or projects

  • What type of role you are seeking (optional)

Keep it easy to skim, and use line breaks to improve readability. This section also helps with SEO, so include role-specific keywords naturally.

3. Add Skills That Match Your Target Job

LinkedIn allows you to list up to 50 skills on your profile. These play a big role in helping you show up in recruiter searches.

Review current job listings in your field. Identify commonly repeated skills or tools, such as “Microsoft Excel,” “AutoCAD,” “Social Media Strategy,” or “Project Management.” Add those that apply to you.

Once added, ask colleagues or former managers to endorse your top skills. This adds credibility and boosts your profile strength.

4. Customize Your Profile URL

Your LinkedIn profile link is editable. Instead of the default link with random numbers, change it to something clean and professional like:

linkedin.com/in/yourfullname

A customized URL looks better on CVs, email signatures, and job applications. It is a small but important detail that can make your profile appear more polished.

You can edit it by going to your LinkedIn profile and clicking “Edit public profile & URL” on the right side.

5. Turn On “Open to Work” Feature the Right Way

Letting recruiters know you are open to opportunities can help you get noticed faster. But there is a smart way to do it.

When you enable the Open to Work feature, you have two visibility options:

  • Show to all LinkedIn members (includes the green “Open to Work” banner)

  • Show only to recruiters

If you are currently employed and want to keep your search private, choose the recruiters only option. Be sure to fill out job titles, locations, and job types you are targeting to improve matches.

This feature does not guarantee results, but it signals to recruiters that you are ready to move, and helps your profile appear in more filtered searches.

Making these five simple changes can significantly improve your visibility on LinkedIn. When recruiters search for candidates in the Gulf, you want your profile to show up and stand out.

Whether you are actively applying or just exploring new opportunities, a strong LinkedIn profile gives you an edge in today’s competitive job market. Take a few minutes today to update your profile. One small change could lead to your next big opportunity.

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