Your LinkedIn profile is often the first thing recruiters, employers, or networking contacts see online. While most people focus on their headline, summary, and skills, one small detail is often overlooked: your LinkedIn profile URL.

By default, LinkedIn assigns a long, messy URL with numbers and random characters. Customizing it not only makes your profile look more professional but also strengthens your personal brand.

Why You Should Customize Your LinkedIn URL

1. Professional Appearance
   A clean URL (e.g., linkedin.com/in/johndoe) looks more polished on your CV, business cards, and email signature.

2. Easier to Remember and Share
   Shorter URLs are simpler to type and easier for people to remember.

3. Boosts Personal Branding
   Using your name or professional identity in your URL reinforces your brand online.

4. Better for Search Engines
   Customized URLs with your name can improve search results when someone Googles you.

5. Makes You Stand Out
   Attention to such details shows professionalism and thoroughness.

How to Customize Your LinkedIn URL

1. Log in to LinkedIn and go to your profile page.

2. Click on the “Edit public profile & URL” option on the top right.

3. In the right panel, click the pencil icon next to your URL.

4. Type your preferred URL (usually your name; avoid spaces or special characters).

5. Click Save.

Best Practices for Choosing Your URL

• Use your full name if available (e.g., linkedin.com/in/johndoe).

• If your name is taken, add your profession or industry (e.g., linkedin.com/in/john-doe-videographer).

• Keep it short, relevant, and professional.
  

Once customized, update your CV, email signature, and portfolio with the new link. This small step can make a surprisingly big impact on your professional image.

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